BUSINESS PLAN
OBJECTIVE 1: Grow from a tech startup to a global fan-funded artistic entertainment empire
OBJECTIVE 2: Create cottage industry for interactive digital art experiences
OBJECTIVE 3: Operate solely on crowd-sourced money
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GOAL: Grow from an indie tech startup to a fan-funded entertainment empire that retains all profits
PHASE
ONE
LAUNCH ENTER THE REVERIES
An interactive digital art fairy tale
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Proof of Concept: Prove that the mobile game industry is a legitimate platform for artists to make money
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Disrupt Mobile Game Industry: Hand-llustrate a game in eight distinct art styles to make artistic mobile games relevant
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Grow Community: Increase global exposure for Enter the Reveries via Kickstarter and advertising channels
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PHASE
TWO
LAUNCH KICKSTARTER
Enter the Reveries Kickstarter video
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Raise Capital: Crowdsource extra funds for SGF
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Introduce Fan-Funding: Acclimate fans to the idea of crowdsourcing SGF projects
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Grow Community: Increase global exposure for Enter the Reveries via Kickstarter and advertising channels
PHASE
THREE
LAUNCH REFRACTORY
An online store and forum for Enter the Reveries fans
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Online currency: Launch 'Lumens' online currency that fans can purchase and use in the Refractory online store
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Online Store: Facilitate fans buying/selling/trading exclusive items, reveries, levels, and other DLC (downloadable content) through our server, instead of in-app
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Recoup Profit: Sell DLC through our server, offsetting the 30% taken by Apple, Google, etc.
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Online Forum: Create online forum for interactions/competitions between fans, with exclusive prizes and rewards
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PHASE
FOUR
LAUNCH INDIE SHOWCASE
Online indie artist fan-funding initiative for Enter the Reveries
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Artist Submissions: Invite Indie artists to submit proposals for new levels. Successful proposals will be developed and released within Enter the Reveries
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Fan Funding: Invite fans to vote, to determine successful proposals. Fans use 'Lumens' to vote for their favorites
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Quid Pro Quo: In exchange for voting, give fans get free DLC to use within Enter the Reveries
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Profit Increase: Acquire revenue from all proposals, whether they are successful or not, through the voting process. Save money as SGF fans become SGF designers
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Supporting the Arts: Pay SGF artists a percentage when their level sells, providing global exposure
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PHASE
FIVE
LAUNCH ZEALOT WEBSITE
A global fan-funding website for interactive digital
art projects
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Global Fan Funding Website: Invite artists worldwide to submit proposals for interactive digital art projects of all kinds, for the opportunity to be funded by SGF
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Fan Funding: Invite fans to vote, to determine successful proposals. Fans use 'Lumens' to vote for their favorites
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Quid Pro Quo: In exchange for voting, give fans free DLC to use within any SGF game
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Successful Proposals: Fund successful proposals using revenue generated from voting. Take small percentage of all successful proposals
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Profit Increase: Acquire revenue from all proposals, whether they are successful or not, through the voting process. Use extra revenue to develop future SGF games
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Company Acquisition: Have the option to acquire the companies of top-tier projects, and release their projects under Seagull Fish Entertainment
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Expanded Talent Pool: Source employees from pool of artist submissions, attracting the best talent